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Admin23.07.2021

Forrester

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1509
Admin22.07.2021

Forrester

She helps Forrester's B2B marketing and sales clients plan, build, and deliver marketing programs that combine traditional and digital approaches that lead with business issues, deliver business outcomes, engage customers postsale, create thought leadership, and fuel their company's topline growth.
59010
Admin14.08.2021

Forrester

20 min read Account-based marketing ABM is more than just marketing.
7906
Admin08.07.2021

Forrester

6 min read B2B marketers must shift their content marketing from being product-focused to building relationships.
8402
Admin02.08.2021

Forrester

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Admin09.07.2021

Forrester

Laura previously worked at Forrester from 2001 to 2010, where she pioneered its B2B marketing practice, wrote leading research, and advised clients on integrated B2B marketing, demand generation, lead management automation, social media best practices, digital marketing strategy, and customer engagement.
4603
Admin15.06.2021

Forrester

This report outlines four approaches that marketers and customer-facing staff can take to cultivate an empathetic mindset.
Admin10.08.2021

Forrester

10 min read Content engagement solutions — a category covering embedded and standalone offerings for content curation, activation, and monitoring — promise customer-facing B2B teams more engaged buyer interactions and more effective sales conversations.
2909
Admin02.07.2021

Forrester

B2B marketers should use this report to understand the capabilities of emerging vendors within major segments of the content engagement solutions market and to inform their technology strategies.
5406
Admin23.07.2021

Forrester

18 min read Sellers need marketing to support them with content that incorporates the messages and insights to which buyers respond well.
9404
Admin17.06.2021

Forrester

She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing; demand management; and social media.
7102
Admin05.08.2021

Forrester

Read this report to understand how four practices help B2B marketers improve customer intimacy.